LDS launches free Virtual Sales Director service for Sales Guarantee clients

Fully funded by LDS, this offering is entirely focused on ensuring housebuilder clients optimise both their sales rates and values.

The provision of this function is ideal for SME developers who do not have the resources for a full-time, in-house sales director but would benefit from having direct access to this expertise.

The specialist team has over 100 years’ combined experience across the market, including as housebuilders themselves. Collectively, they have sold over £500m of new build homes nationwide.

Using deep market data and analytics, they ensure a comprehensive and bespoke overview on each site.

The support will cover all aspects with LDS clients able to choose exactly what they need, from market and pricing analysis, right down to the sourcing and supply of signage and marketing materials. The better equipped a housebuilder is, through the use of both the LDS Sales Guarantee and its Virtual Sales Directors, the more new homes they can bring forward.

Michael Kennedy, Virtual Sales Director lead, said: “Lenders employ specialists to review values, construction costs and legals, yet there remains a blindspot around sales and marketing. The LDS Virtual Sales Director is the fourth pillar.”

Alex Maltby, originations direction at LDS, commented: “PLC housebuilders may not always build the most exciting homes, yet they sell them in huge volumes. SMEs typically develop better suited and higher quality homes, but without sales and marketing expertise to underpin their exit strategies, they may not always succeed.

“The level of detail our Virtual Sales Directors go into has been a real eye opener for us. We know they have the experience and track record to back up their advice—and we can’t wait to share this with our developer clients.”

Mark Hawthorn, CEO at LDS, stated: “Our success is aligned with that of the housebuilder; the better they do, the more new homes can be brought forward. Our Sales Guarantees do far more than just release funds and remove sales risk; we are there every step of the way to ensure the best outcome.”

Ben Jenkinson, managing director at LDS, said: “As the market softens, we are working even harder to ensure SMEs continue to grow. We listen to the needs of developers, lenders, and brokers on a regular basis, so are ideally placed to identify where to support the process. The Virtual Sales Director offering is unmatched and free of cost to our clients. Right offer, right place, and right time.”